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City Council Accepts Mayor’s Hive Pass Challenge

Salt Lake City Council members on Thursday officially accepted a challenge from Mayor Ralph Becker to compete in a two-month competition to see which of the representatives could sell the most Hive Passes-the City’s new, resident transit pass.

The City’s seven Council members, and the residents in their districts, will vie to sell as many of the newly available resident transit passes as they can from April 3-June 1, with the winning district and Council member in line for bragging rights, the pride of making an impact on air quality issues and a fabulous prize package that includes tickets for Hive Pass holders in the winning district to an upcoming Salt Lake Bees game.

“Council Members are excited to help build the buzz about the Hive,” said Salt Lake City Council Chairman Charlie Luke. “The competition among Council Districts is a great way to remind people the eco-friendly mass transit pass is now available. Of course, the free Bees tickets for the winning District with the most sales doesn’t hurt the competitive spirit either.”

The new Hive Pass is a pilot program created through a partnership between Salt Lake City and UTA that is initially only be available to Salt Lake City residents. The one-year pass is good on all UTA TRAX, Frontrunner, bus and S-line Streetcar services and available for an up-front payment of $350 or for $360 in twelve monthly installments.

“We’ve already seen over 1,000 people in our community take advantage of this great new program,” said Mayor Becker. “We’re excited to see which district will ‘bring it’ and work to put a Hive Pass in every one of their neighbors’ pockets. I know we can count on our Council members to find very creative ways to get passes sold in their districts.”

For more information on the Hive Pass visit RidewithHive.com

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